Who?
TJ Hughes has a long history of finding great products at fantastic prices.
We are the only high street department store that offers discounts on famous brands in both Fashion and Home. We know that brands are central to our success – and every time we introduce new brands they fly out of the door.
Since 1912, TJ Hughes’ department store has been a well-known and much loved feature of life in Liverpool. Today, however, TJ Hughes trades from 1.8 million square feet of retail space with 50 department stores nationwide, and has a justified reputation for being one of the UK’s strongest brands in discount retail.
That’s quite a success story, and one that is set to continue.
What?
BT Fresca designed and developed a new e-commerce website for T J Hughes. A key element of this project was to ensure the website customer experience accurately communicated the popular high street brand and shopping experience. This has been achieved by implementing BT Fresca's e-commerce platform FrescaCommerce ® BluePrint, which has all the benefits of a functionally rich e-commerce platform together with extensive flexibility and website creative freedom.
The new site incorporates BT Fresca’s intuitive and powerful in-site guided navigation and filtering which helps T J Hughes customer find what they are looking for quickly and easily. Additionally, FrescaCommerce is fully integrated with their merchandising systems ensuring easy product management and a real time view of the current stock.
You can visit the new transactional website by clicking the link below.
Visit the TjHughes website
