Who?

The Perfume Shop is the UK's largest specialist fragrance retailer - with 150 stores nationwide. It is a member of the A.S. Watson Group, the world’s largest health and beauty retailer. The Perfume Shop only sell Perfume and related products - with over 1000 products to choose from. They offer impartial advice, great prices and the most comprehensive selection.

What?

BT Fresca have developed a new e-commerce website for The Perfume Shop. An important element of this project was to ensure the customer experience accurately communicated The Perfume Shop brand and high street shopping experience. This has been achieved by implementing BT Fresca's e-commerce platform FrescaCommerce ® BluePrint, which has all the benefits of a functionally rich e-commerce platform together with extensive flexibility and website creative freedom.

The new site incorporates BT Fresca’s intuitive and powerful in-site guided navigation and filtering which helps The Perfume Shop customer find what they are looking for quickly and easily. Additionally, FrescaCommerce is fully integrated with Khaos Controls inventory and fulfillment systems.

You can visit the new transactional website which went live in Nov 2008 by clicking the link below.

Visit the The Perfume Shop website