Sarah founded Fresca in October 2000, having spent the first ten years of her career with ICI and AstraZeneca. Initially an Engineering Manager, Sarah was the youngest person, and the first woman, to be appointed Asset Manager, responsible for the management of a fine chemical production plant.

Sarah was then appointed Business Manager of Avecia, (spin off of ICI/AstraZeneca), an "intrepreneurial" role with the objective of commercialising the intellectual property developed in the arena of light emitting polymers.

Sarah believed that the disciplines of quality management and process control that underpin Good Manufacturing Practice (GMP) were lacking in, and could be usefully transferred to, management of websites and e-services. With two major client wins (The Conservative Party and P&O Princess Cruises) within the first month of starting the Company, and a significant number since, the marketplace has responded incredibly positively to the concept.

Sarah's achievements to date were recognised when she became a finalist in the 2003 Entrepreneur of the Year Awards, operated by Ernst & Young.