Who?
Oasis is a leading high street fashion retailer, trading from 330 stores in 17 countries, of which 240 are stand-alone stores or concessions in the UK and Ireland. Oasis is owned by Mosaic Fashions which also owns Karen Millen, Coast, Whistles and Odille.
Oasis maintains a niche brand positioning at the upper end of the middle market, away from the mass brands, and targets fashion-aware 18-30 year old independent women by offering individual clothes and accessories.
What?
Selected through a rigorous tender process that included a long-list of 10 companies and a short-list of 4, BT Fresca was appointed to develop and support their new multi-currency online store.
The site is fully integrated with the Mercatus buying and merchandising system from BT Expedite, and with third-party logistics provider Amethyst, in order to provide a seamless customer experience. We have worked closely with Oasis’ design agency Large to ensure their creative vision is faithfully rendered online.
Fresca Commerce is being provided as a fully managed service, which means that Oasis do not need to invest in hardware or software, or divert internal IT resource to the overhead of website management.
John Bovill, Business Development Director for Oasis said that key reasons BT Fresca were chosen are:
- Architecture and performance of engine
- Ease of integration with Mercatus merchant system and fulfilment operation
- Outsourced model (no capital outlay, provision of a fully hosted solution supported technically 24/7 etc)
- Scalability
Quote
Oasis Managing Director Sharon O' Connor said:
"We believed that an on-line presence would be a powerful tool to further build relationships with our customers and offer them more choice and convenience. We are delighted by the initial reactions and excited by the opportunities to improve and develop our customer's experience of Oasis through our complementary multimedia channels in the future."
Oasis Group Strategy & Development Director Meg Lustman added:
"The successful launch of the Oasis e-commerce site and its performance to date equals the performance of a top-performing Oasis store in the UK, with limited marketing support. The opportunity for the future, therefore, is extremely exciting. The skills base and platform used for the Oasis site will be extended to other Mosaic brands in order to launch Karen Millen, Coast and Whistles on-line sites in 2007."
Julien Shirley Oasis e-Commerce manager said:
"Our e-commerce site is trading significantly ahead of the demanding targets we have set. The Fresca Commerce platform has enabled us to provide a great customer experience, coupled with tight integration to our merchant systems."
Visit the Oasis website
