Training on BT Fresca’s platform gets telesales staff to the retail rockface in one day instead of two weeks

BT's retail specialist e-commerce division, BT Fresca, announced today that it has designed and built the website and begun providing online marketing services for Britain's newest major fashion retailer, Mint Velvet (www.mintvelvet.co.uk)

DW Sports Fitness Clubs, the former JJB Sports chain of fitness clubs, has signed a five-year contract worth up to £2.75 million with BT to implement its Connected Retailer suite of multichannel applications.

BT Fresca launch a new online store for luxury jewellery retailer Annoushka  on FrescaCommerce.

Thomas Pink, the British luxury shirtmaker and Warehouse, providers of fashion design for the high street, are the first businesses in the UK to use BT Expedite's Integrated Store multi-channel system, linking store and online channels.

BT's e-commerce division BT Fresca has benefited from an increased demand for its services from retailers over the past few months, as shoppers become ever savvier in searching out credit crunch bargains using the Internet.

BT Fresca has designed and implemented the relaunch of the transactional website for women’s fashion retailer Kew.   Kew-online.com is powered by FrescaCommerce®, the feature-rich platform that offers complete web-store flexibility and multi-channel support.  It allows customers to browse quickly and intuitively through Kew’s exclusive range and view garments in incredible detail.

Fashion never stands still, and Matches doesn’t either. Constantly changing, introducing new labels, seeking out the season’s must-have items. Matches stores are havens of designer delights and the web store is no exception. Hence, redesigning and re-launching their transactional website on the number one e-commerce platform for fashion, FrescaCommerce ® from BT Fresca was a key decision in enabling them to push the boundaries of the online shopping experience.