Phase Eight, established in 1979 and one of the UK’s leading women’s fashion retailers, launch their first transactional website on Fresca Commerce, the on demand e-commerce service from BT Fresca. The new website, which went live in Mach 2008, is the first fully integrated solution from BT Fresca and BT Expedite since the acquisition of Fresca by BT in January 2008

BT Group plc today announced the acquisition of Fresca, the specialist retail e-commerce service provider. The acquisition will significantly strengthen the e-commerce and IT integration capabilities of BT Expedite, the retail solutions division of BT, enabling it to provide a seamless multichannel shopping experience for retail customers.

Whistles, the accessible, designer-brand, fashion boutique has launched a new transactional website to sell its beautifully crafted, high quality clothes and accessories.