Who?

Established in 1965, Musto was founded by Keith Musto, a British Olympic sailor and engineer, who combined his sports and technical expertise to create product to withstand even the most extreme conditions. Keeping athletes warm, dry and comfortable. Today Musto is the world's leading sailing and country sports clothing brand, and is further extending into lifestyle outdoor clothing.

What?

BT Fresca have designed and developed a new e-commerce website for Musto, which is powered by FrescaCommerce ®. An important element of this project was to ensure the site design and customer experience faithfully communicated the Musto brand experience.

The new site incorporates BT Fresca’s intuitive and powerful in-site guided navigation and filtering which enables the on-line customer find the item they are looking for with ease and speed. Additionally, FrescaCommerce is integrated with the Musto merchandising and fulfillment system.

The new transactional went live in March 2009 you can visit the site by clicking the link below.

Visit the Musto website