Who?
Merlin Entertainments Group is the leading name in location-based, quality family entertainment. Now the world's number two visitor attraction operator, it aims to deliver unique, memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and employees. Merlin has 51 attractions, in 12 countries, across three continents - Europe, North America and Asia - and employs over 13,000 staff.
Alton Towers is home to the UK's best loved theme park, located within 500 acres of Staffordshire countryside with 2 hotels, a water park, a spa, an extraordinary golf course, and nineteenth century gothic towers. It is the biggest employer in Staffordshire and offers unprecedented fun experiences for all the family.
What?
BT Fresca was selected by Merlin Entertainments Group to supply a self-service interactive kiosk solution for a new ride at Alton Towers, launched in July 2006. This exciting new self-drive attraction is being sponsored by Peugeot.
Partnering with personnel from both Merlin Entertainments Group and Peugeot, we designed and developed the new self service kiosk solution.
Our services included the kiosk user interface creative design, database design and build, and system design and development. Managed hosting services, on-going support, maintenance and remote kiosk monitoring are also part of the scope of this project. The system sever is now hosted at our dedicated suite at the Equinix data centre, Heathrow West London.
Merlin Entertainments Group is the leading name in location based, quality family entertainment. Now the world's number two visitor attraction operator, it aims to deliver unique, memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and employees. Merlin has 51 attractions, in 12 countries, across three continents - Europe, North America and Asia - and employs over 13,000 staff.
Alton Towers, part of the Merlin Entertainments Group and is home to the UK's best loved theme park, located within 500 acres of Staffordshire countryside with 2 hotels, a water park, a spa, an extraordinary golf course, and nineteenth century gothic towers. It is the biggest employer in Staffordshire and offers unprecedented fun experiences for all the family.
Visit the Alton Towers website ![]()
Visit the Merlin website



