Who?

Jimmy Choo, maker of glamorous accessories favoured by international stars and elegant women worldwide, was launched in 1996.

As accessories editor at Vogue UK, Tamara Mellon sensed a real demand for stylish but wearable shoes and approached Mr Jimmy Choo, a couture shoe-maker based in the East End of London, recognized for his excellent craftsmanship.

Tamara partnered with Mr Jimmy Choo to start the ready to wear company and sourced factories in Italy to produce the shoes on a larger scale. Consequently, plans were made to open the first Jimmy Choo stand alone boutique and to develop the wholesale business throughout the fashion capitals of the world.

With 2007 marking the eleventh anniversary of the company, Jimmy Choo now enjoys the visibility of a major luxury brand with over 60 branded stores in many of the world's top locations.

What?

Net-a-Porter, the world's leading designer fashion online boutique, runs Jimmy Choo's website sales channel. Net-a-Porter selected BT Fresca to build, host and technically support the Jimmy Choo website, running on the Fresca Commerce Platform.

 Visit the Jimmy Choo website