Who?

Jane Norman is one of the UK’s most successful young ladies fashion brands, with some of the highest sales per square metre in the industry. The brand has carved a niche in the UK retail market, targeting fashion-conscious women with sexy and affordable adaptations of catwalk trends. Initially set up in 1952, Jane Norman now has over 170 outlets in the UK and Ireland, with more recent expansion into Europe and Dubai.

What?

BT Fresca built the Jane Norman first transactional website using FrescaCommerce, the leading e-commerce platform for fashion retailers. The site incorporates BT Fresca’s intuitive and powerful in-site guided navigation, fast filter, a recently viewed items carousel, helping Jane Norman’s customers find that new item or outfit quickly and easily.

The new site incorporates a 'get the look' feature, this enables Jane Norman’s  customers from a single page to view an entire outfit or the individual items, select a size and colour and then with a single click add the outfit to the shopping basket or wish list.

Jane Norman’s IT team has integrated the e-commerce site with their merchandising system Mercatus from BT Expedite. They have also designed interfaces that enable customers to return an item purchased online to any Jane Norman store, to exchange or receive a refund. Tight integration between FrescaCommerce and fulfilment partner Amethyst  provide  the online customer with a real-time view of product availability and ensures the product catalogue is easily maintained, with dynamic exchange of stock and order information.

The transactional site was launched  in July 2008.

You can visit the new Jane Norman website by clicking below.

Visit the Jane Norman website