Who?

Since 1964, Habitat has been challenging the way we think about our living space.

Thanks to Terence Conran, a young furniture designer and restaurateur with a vision, it was out with the dark, heavy furniture of his parents' generation and in with something altogether cooler and as groovy as Mary Quant's new bob.

He had created a revolutionary concept, offering to the 'young moderns' a democratic ideal of contemporary design at affordable prices. Shopping as entertainment, furniture and home accessories from all over the world, mixing the love of ones home with the joy of colour, food, art and all the good things in life - Habitat had invented the thing we now call Lifestyle.

The Habitat group today has grown into an international home furnishing retailer with its own retail operations in the UK (38 stores), in France (24 stores), in Spain (6 stores), and in Germany (5 stores).

In addition, Habitat products are distributed through its retail partners in a further 14 markets: Belgium, Denmark, Iceland, Ireland, Northern Ireland, the Isle of Man, Luxembourg, Norway, Poland, Portugal, Sweden, Thailand, Turkey and New Zealand.

What?

BT Fresca has created four new country-specific, multi-lingual and multi-currency websites for Habitat (France, Germany, UK and Spain). The sites are powered by Fresca Commerce, our on-demand e-commerce service, and are designed and built to Habitat's requirements. BT Fresca's powerful in-site search and guided navigation has been configured to assist web customers find the product of interest simply and quickly.

The French Habitat website is transactional; the other three are marketing sites intended to help drive traffic into stores.

Fresca Commerce is tightly integrated with Habitat's merchandising and fulfilment system SAP and their product information management system Expro (from LShift), facilitating easy and accurate management of the online catalogue.

The new sites went live commencing September 2007.

Visit the Habitat website