Following the acquisition of Linear Ten by Fresca in October of 2004, Gerry was appointed Head of Marketing.

Gerry qualified as an Electrical Engineer and has over 29 years experience in business development, marketing and sales management with some of the UK's leading Information Technology companies. Gerry's experience has included ten years with Siemens UK, and nine years as a member of the management team at Mi Services, an ERP systems integrator, where he helped grow the company from 20 to 600 plus consultants.

Gerry has significant experience in commercial and technical business development covering complex IT solutions including web-based applications, e-business, e-commerce, ERP, financials, CRM and content management solutions.

During his time with some of the UK's leading IT companies, Gerry was successful in developing significant new business streams as well as managing major account relationships with GlaxoSmithKline, AstraZeneca, Napp and Novartis amongst others.