The Fresca Platform lies at the heart of the Fresca Commerce service.

Powering some of the UK's most successful and fastest-growing transactional sites, it is a functionally-rich e-commerce application that can deliver a stunning online experience for your customers. Optimised for both search engines and in-site search and merchandising, we ensure that potential customers quickly pinpoint what they are looking for.

Offering you complete creative freedom, we develop bespoke front-end page templates that faithfully articulate your brand and creative vision.

We integrate the platform with your retail systems, minimising the overhead of merchandising the site.

Meeting the challenges of rapid growth and sharp peaks in demand in response to seasonal trading or specific promotions, the host infrastructure is fully redundant with no single point of failure within the data centre, and offers massive and rapid scalability.

The service is offered with a 99.9% availability Service Level Agreement, and our support teams operate 24 hours a day, 7 days a week, 365 days a year.

With frequent new releases of the software, your site will stay ahead of the competition, and you can avoid the need to "rip and replace" your website every couple of years.

 

The really exciting thing about designing for the web is that it's not just about choosing the right colours or expressing your brand through the right font or strapline. We're also creating a tool for your customers, an online store that needs to feel just like an actual store they might visit in the real world. Your best performing store. Our aim is always to create beautifully crafted sites that function seamlessly.

Designed by BT Fresca: www.thomaspink.co.uk

Not only do we care about how well kerned the headings are on the homepage, that each pixel is just-so and whether a baby blue rule will go with that photo - we're looking at the bigger picture too; that the navigation is intuitive, that the site is a pleasure to use and that the whole journey is infused with your brand.

Designed by BT Fresca: www.warehouse.co.uk

We care about making the experience perfect; zoom in to see details bigger than they'd be if you actually had the product in your hand, easily see recently viewed or saved items and multiple goods with a few mouse clicks.

Designed by BT Fresca: www.principles.co.uk

We help to present the brand and products to the customer in a way that a real store never could. Make the customer feel personally looked after even when it's the lead up to Christmas or there's a wild sale going on.

Designed by BT Fresca: www.shoestudio.co.uk

So there's a little sprinkle of science in our big design cake - getting the clever, behind-the-scenes, stuff right; make the site accessible not just because the law says so, but because we know it'll help your customers; lay the site out in such a way that it's a breeze to use, looks fabulous, that everything downloads as quickly as possible and that the maximum amount of cash ends up in your (virtual) till.

 

With skills in a range of online marketing disciplines, including Pay-Per-Click advertising, email design / production / dispatch, marketing and online PR, the Fresca Traffic team can work with you to help:
 acquire new customers
 retain existing customers
 drive repeat purchase

This will help ensure maximum sales and conversion from the website, and the highest-possible return on investment.