BT Fresca was delighted when Dominic joined BT Fresca to head up BT Fresca's online marketing service "Traffic" in January 2006.

With an Advanced Certificate in Marketing, Dominic has 11 years experience in marketing to both B2C and B2B sectors, primarily in the field of retail e-marketing.

He has also accumulated 7 years experience in running Retail E-Commerce operations for a variety of well known high street brands, including Blockbuster UK (the video and DVD Retail & Rental operation), Blackwell's (the UK's largest academic and professional bookselling chain), The Entertainer (the UK's fastest growing independent Toy Chain) and Gadgetshop.

During this time he has developed a passion for ROI focussed marketing including Email Marketing, Affiliate Programmes and PPC advertising.

His experience managing retail websites includes Content, Fulfilment, Customer Services, Marketing and Website Development and provides BT Fresca (and our clients) with a unique understanding of the type of challenges that companies face in running a profitable and effective online channel.