Who?

Countrywide Farmers is the UK's leading farming, equestrian & rural supplies business with a turnover of over £159 million, 11,000 farmer shareholders and 40,000 customers.
Their retail business operates 40 stores selling a range of products for equestrian enthusiasts, pet owners, people living in the country and small holders.

What?

The Countrywide Farmers e-commerce website runs on the Fresca Commerce Platform. BT Fresca designed the site and configured the platform to meet their specific requirements. The website is integrated with their Priarch retail management system for dynamic updates to the catalogue and to show stock availability web customers.

Countrywide Farmers are making use of the Fresca Commerce Platform fulfilment and returns module integrated with Parcelforce to handle fulfilment of orders.

Quote

John Hardman - Managing Director of Countrywide Farmers said:

"With many of our customers living and running businesses in isolated rural locations, an online service is clearly a very appropriate and complementary alternative to visiting our stores. We already have a significant number of hits on our web site, showing that the potential is there to add a trading function. This form of trading is the fastest growing part of the retail sector and we need to be part of that growth."

Martin Newenham, Director of Consulting at PMC said:

"Countrywide Farmers have been a great customer to work with. They have taken a sensible measured approach to understand the potential benefits that integrated e-commerce can provide to both their current and future customers. BT Fresca provided a compelling response to CWF's requirements and we look forward to realising that potential with them."

Visit the Countrywide website