Who?

As part of the Austin Reed Group, CC, formally Country Casuals is the brand for today’s discerning generation and brings with it a refreshing new look and contemporary feel. CC now has a over 270 freestanding stores and concessions located in many of the countries most successful department store brands including House of Fraser, John Lewis, Debenhams and Beatties among others.

CC opens their first 5 shops in Scotland within 1 week! Country Casuals was launched originally as part of the Coats Patons Group (now known as the Coats Viyella Group).

What?

BT Fresca designed and developed a new e-commerce website for CC.  Key to the success of this project was ensuring the website experience faithfully communicated the popular high street brand and  shopping experience. This has been achieved by implementing BT Fresca's e-commerce platform FrescaCommerce ® BluePrint, which has all the benefits of a functionally rich e-commerce platform together with extensive flexibility and website creative freedom.

The new site incorporates BT Fresca’s intuitive and powerful in-site guided navigation and filtering which helps CC's customer find what they are looking for quickly and easily. Additionally, FrescaCommerce is fully integrated with their merchandising systems Mercatus from BT Expedite.

You can visit the new transactional website by clicking the link below.

Visit the CC Fashion website