Who?

From a single shop in the City of London in 1900, Austin Reed has transformed itself from a traditional business into a dynamic and progressive group, boasting over 70 outlets in the UK with international licensees across the globe. After opening his first shop on Fenchurch Street in 1900, Austin Reed would begin to build what was just the beginning of Austin Reed today by opening branches in Regent Street, Oxford Street, Birmingham and Manchester.

Austin Reed is passionate about effortless style - from the high quality and attention to detail of garments, through to the expertise and empathy of our sales consultants, looking sharp couldn't be easier.

Austin Reed continues to take direction from international trends, tailoring the season's latest looks with a modern, classic twist.

What?

BT Fresca designed and developed a new e-commerce website for Austin Reed.  A key element of this project was to ensure the website customer experience accurately communicated the popular high street brand and  shopping experience. This has been achieved by implementing BT Fresca's e-commerce platform FrescaCommerce ® BluePrint, which has all the benefits of a functionally rich e-commerce platform together with extensive flexibility and website creative freedom.

The new site incorporates BT Fresca’s intuitive and powerful in-site guided navigation and filtering which helps Austin Reed's customer find what they are looking for quickly and easily. Additionally, FrescaCommerce is fully integrated with their merchandising systems Mercatus from BT Expedite.

You can visit the new transactional website by clicking the link below.

Visit the Austin Reed website