Who?

Warehouse is a leading high street womenswear retailer, owned by Mosaic Fashions. The first Warehouse store opened its doors in London in 1976, with a vision of 'design for the high street' to make fashion simple and accessible to all.

Warehouse imagery has been touched by many a fashion talent over the years, building a directional brand image both within the eyes of the industry and the customer.

Now with a 263 strong chain, Warehouse stores create an exciting shopping environment for their customer with a personal feel that is constantly injected with newness - keeping them one step ahead of the crowd.

What?

BT Fresca worked closely with Warehouse to design, build and launch their new web-store. The solution runs on our on-demand e-commerce platform Fresca Commerce.

Fresca Commerce is fully integrated with their Merret retail management system (from GCS), ensuring ease of catalogue, customer and order management, with fulfilment provided by third party logistics operator DTS.

This is a multi-channel deployment with interfaces for website and call-centre, both served by the same application to ensure a 360-degree view of the customer.

In addition to providing the Fresca Commerce service, BT Fresca designed the user interface, and supports Warehouse's ongoing online marketing efforts with design and production of customer emails.

Quote

Stuart Grant - Mosaic Fashions said:

"We chose BT Fresca because of their track record and expertise in delivering e-commerce solutions. BT Fresca met our expectations and delivered two outstanding e-commerce sites for Principles and Warehouse. We are now reaping the rewards by experiencing rapidly increasing on-line sales"

Visit the Warehouse website