Who?

Founded in 1978 and taking its name from its founding address at 9 West 57th Street in New York City, Nine West is now one of the world's leading footwear and accessories brands.

The Shoe Studio licenses the Nine West brand in the UK and Ireland, operating 150 stores and concessions.

What?

BT Fresca worked closely with The Shoe Studio to design, build and launch the new web-store for Nine West. The solution delivered is powered by Fresca Commerce, our on-demand e-commerce service.

Fresca Commerce is tightly integrated with their Merret retail management system (from GCS) and with fulfilment provided by third party logistics operator DTS, ensuring ease of catalogue administration, customer management and order management.

This is a multi-channel deployment with interfaces for the website and the call-centre, both served by the same application to enable a 360°view of the customer.

The site was launched in February 2007.

Visit the Nine West website