Who?

Mars UK is the UK arm of Mars Incorporated, one of the world's largest private companies and maker of the eponymous Mars bar.

Mars UK manufactures and markets main meal foods such as Dolmio, Uncle Bens and Seeds of Change, snackfoods such as Mars, Snickers, Galaxy and Maltesers, and petfoods such as Pedigree and Whiskas.

What?

BT Fresca has been working with Mars UK since 2000.

Our original focus was the design, development, hosting and maintenance of websites for their fast-growing drinks business, including Mars cold milk drink, Galaxy hot chocolate, Maltesers hot malt drink and MilkyWay milkshake.

Subsequently, we designed, developed and hosted websites for organic brand Seeds of Change, new snackfood brand The Positive Food Company and a microsite for new luxury hot chocolate brand Moment du Chocolat.

More recently, we designed and developed the consumer care website for the entire Mars UK business spanning confectionery and ice cream, petcare and pasta, rice and sauces. In addition to design, development and hosting services, our Fresca Traffic service also undertakes online marketing activities for Mars UK including email newsletters and search engine optimisation.

Visit the Mars Consumer Care website

Visit the Mars Drinks website