Who?

Established in 1981 with the first dedicated store opening in 1983, Karen Millen's unique appeal has enabled the brand to trade successfully in the global marketplace where its greatest future potential lies.

Karen Millen brings ‘designer-wear’ to the high street with a bold approach to clothing for the body-conscious cosmopolitan woman. Karen Millen customers are united by their confident sense of style rather than by age. The clothes are highly individual, beautifully structured and tailored from quality fabrics.

Karen Millen trades from 64 standalone stores and 27 concessions in the UK and Ireland. Internationally, Karen Millen trades from 16 company owned stores and 35 franchise stores in 23 countries.

What?

BT Fresca created a stunning new transactional website for Karen Millen, which is powered by Fresca Commerce our on-demand e-commerce service.

The website includes Fresca’s advanced in-site intelligent search and guided navigation, enabling search by collections, new items just in, 'look-book' or product types and other product attributes, e.g. colour, size and categories, making it easy to find the right outfit for that special occasion.

Also, we have fully integrated the platform with the Mercatus buying and merchandising system from BT Expedite and with the systems of third-party logistics and fulfilment provider Amethyst, ensuring a seamless online customer experience and facilitating easy and effective product information management by Karen Millen.

The site was launched in September 2007.

Visit the Karen Millen website