Who?

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best known product in the world.

In fact, Coca-Cola is just one of 400 brands manufactured and marketed by the company.

Coca-Cola Enterprises Limited is the B2B company that markets and distributes Coke and their other brands in the UK.

What?

BT Fresca has worked with CCE for a number of years, designing, building, hosting and supporting a range of websites to help CCE sell through a variety of channels including the on-trade (pubs, bars, hotels and clubs) and vending machines.

More recently, CCE has engaged BT Fresca's Traffic service to use paid search (keyword buying) and banner advertising to drive targeted and relevant traffic to their websites.

Visit the Coca Cola Enterprises website